How much television do I watch a week?

I watch television every day, for about 2 or 3 hours. 

 

Do I have cable, satellite or Freeview?

I have satellite.

 

Do I have a television set in my bedroom?

No, i don't have television in my bedroom yet but I am going to get one soon.

 

What are my favourite television programmes?

I watch X-Factor.

Audience Definition:

The spectators or listeners assembled at a performance, for example, or attracted by a radio or television program.

Classification of audiences

 

Some target audiences are quite broad.  Olympic Games, for instance, will target a mass market.  Some products are targeted at a much narrower, specialised  target audience and is often referred to as a niche market.

 

 

Audience can be divided into different categories: Age, gender, social class, culture, life style, sexual orientation, location.

 

Media organisations undertake audience research to find out information about their target audience using primary, secondary, quantitative and qualitative research methods and techniques.

 

Media organisations use primary research techniques such as focus groups, questionnaires and face-to-face interviews.  Secondary research can be obtained by using ratings and circulation figures from specialised media research organisations. 

 

Audiences interact with and respond to different elements or codes,  There are verbal codes (language); visual codes (what is seen) ; and aural codes (music).