Tuesday, 15 November 2011


How much television do I watch a week?


I watch television every day, for about 2 or 3 hours. 
 
Do I have cable, satellite or Freeview?
I have satellite.
 
Do I have a television set in my bedroom?
No, i don't have television in my bedroom yet but I am going to get one soon.
 
What are my favourite television programmes?
I watch X-Factor.


Audience Definition:
The spectators or listeners assembled at a performance, for example, or attracted by a radio or television program.


Classification of audiences
 
Some target audiences are quite broad.  Olympic Games, for instance, will target a mass market.  Some products are targeted at a much narrower, specialised  target audience and is often referred to as a niche market.
 
 
Audience can be divided into different categories: Age, gender, social class, culture, life style, sexual orientation, location.
 
Media organisations undertake audience research to find out information about their target audience using primary, secondary, quantitative and qualitative research methods and techniques.
 
Media organisations use primary research techniques such as focus groups, questionnaires and face-to-face interviews.  Secondary research can be obtained by using ratings and circulation figures from specialised media research organisations. 
 
Audiences interact with and respond to different elements or codes,  There are verbal codes (language); visual codes (what is seen) ; and aural codes (music).


Monday, 7 November 2011

Horror films elicit a negative emotional reaction from viewers by playing on the audience's most fears. Horror films deal with the viewer's nightmares, hidden worst fears and terror of the unknown.
Storyboard of "Scream"
We've watched the film scream which is a horror. The sound is really effective, we see close up of pop corn poping which creates tension to the audience. We also see a long shot of a guy tied up on a chair, bleeding which makes it scary.

Friday, 4 November 2011

Storyboard of the film Inception
The film "Inception" is a thriller. The introduction of the film doesn't give a clear information about the film. It makes the audience confused and they don't know what is going on. We see this by the close-ups to a man's face and also what shows that the movie is a thriller could be the dramatic sounds of the waves and the soft focus of children giggling. Also the colour of the scenes is not the expected sunny weather which should be on a beach, it is grey and brings coldness.